Julianne Andersen – Brand Journalist. Fancy!
You know how it is when some innate skill or craft you
practice routinely becomes an industry trend, right? I’m sure it’s happened to
everyone. For instance, I’m pretty sure some people I know were just cutting
open knees for a living and the next thing they know someone’s calling them an “Orthopedic
Surgeon”. Well, that happened to me recently, and it’s crazy! Here I am, just a
girl with a good bit of education and a lot of back-in-the-day practical
experience in traditional “Journalism", currently writing lots of copy, spun out
from real-people and real-life experiences, for a wide-variety of marketing
materials. That’s what I do with my bad self. BOOM – the next thing I know, this personal
serendipitous hybrid becomes a THING!
See – it’s a THING.
And here I thought I was just a writer.
Now, my friends, through no conscious effort or plan of my own, I am a
special specialist in the Brand Journalism specialty. Be impressed. I know I
am.
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